Evaluation Question Three (3 Draft)

What kind of media institution might distribute your media product and why?

In my research I manage to determine that the appropriate media distributor for my magazine would be Summit Media. The reason I believe this is because they are determined to publish a large group of magazines which are trusted and successful within different countries and regions: such as, Candy, Yummy and Yummy and YES! Because of the success they have received as individual magazine companies I feel that they will be beneficial to my magazine. As well as these other magazines summit media have distributed and published a magazine I used as inspiration in my research called SPARKLING. When it comes to evaluated the aimed demographic of both my magazine and the magazines already published by summit media I can see direct correlations which indicate a success level- the most successful magazines belonging to summit media are bought by the age range of my intended audience. Sparkling is very like mine in the sense that it tackles the same content and connects on the same genre however, Sparkling is aimed at a different age range- (8-15) – and it is aimed at an audience of a different country (the Philippines). Here by mine is aimed at an older audience as well as a different country which hence challenges and differs from the ideas and concepts of sparkling and offers more of a ground for summit to receive an element of publication and success.

Ways in which I would publish my magazine would be via the internet and therefore I would tackle above the line marketing industry as well as appeal to summit medias strong elements of publishing as they specialise in distribution online. This would also appeal to my audience as it is a well-known element of students to feel the need to keep update and attached to technology- it also make the magazine easy to access for students who like to live on their phones. I would have my magazines ideally sold in airports or big shops which tackle the music/ media industry (HMV, base.com or the hut) as I do not believe that any small connections/ stores would wish for my genre of music to be advertised. The possible idea of a free magazine being offered with an order above a certain price at clothes websites, such as YesStyle, Romwe and others, remains a possibility. This magazine would also be considered as marginally high-end because of it pricing and the pricing scheme does follow that of other publications from summit media so therefore it would not fit out of place with this element of distribution.